Luther College Brand Strategy

DRC Sponsor: Kim Bonnet

Luther College Vice-President for Communications and Marketing, Aimee Viniard-Weideman, will be providing our members with insights into the new branding strategy being implemented at the college.

Ms. Viniard-Weideman has served as a Luther College vice-president since September 2017. She previously served the University of Minnesota Extension for nearly a decade as the Assistant Dean and Director of Communications and Public Relations, creating and establishing a successful brand platform, uniting more than 400 diverse programs and 800 statewide employees under one Extension brand aligned with the University. In 2015, Viniard-Weideman was promoted to the assistant dean and director of strategic communications and organizational development for the University of Minnesota Extension. In that senior leadership position, she worked with statewide Extension boards and University of Minnesota leaders, leading organizational change initiatives and external relations programs.

Over the year prior to her assignment at Luther College, Viniard-Weideman advised and led communications efforts for the non-profit Tayo Consulting Group and Ecumen, a senior housing and services company. Since 2003 she has facilitated strategic and communications plans for non-profits, and provided individual and team coaching as part of AVW Communications, LLC, her own consulting/coaching firm.