“Drift Less. Visit More.”

DRC Sponsor: Don Holmertz

Cerrisa Snethen, Marketing Coordinator for the Decorah Area Chamber of Commerce, will join our club to provide insights and information into Decorah’s destination branding effort known as “Drift Less. Visit More.” She will review the process undertaken to develop the branding and look ahead at plans for 2020.

The brand campaign is a multi-organizational effort encompassing tourism-related efforts for the entire Decorah area that was launched on August 28. Assisted by destination branding experts, the process seeks to improve the Decorah area’s tourism by strengthening the area’s brand perception among likely overnight visitors. Funding for the effort was provided by the local hotel/motel marketing committee from the 25% of the local lodging tax designated for these sorts of initiatives.